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Changes in the Silicon Valley

Sunset Magazine leaves Menlo Park for new headquarters in Oakland’s Jack London Square.

Sunset will move its headquarters to Jack London Square in Oakland this December, Evelyn Webster, Executive Vice President, Time Inc. announced today. Sunset will relocate to Oakland from the Menlo Park campus that it has occupied since 1951. Where the publishing company would land has been a topic of much discussion since last December when the magazine’s owner, Time Inc., announced that it had sold the seven-acre campus of gardens and 1950s ranch-style buildings to Embarcadero Capital Partners, a San Francisco real estate investment and management company.

The new headquarters will be located at 55 Harrison Street in the same building that will house the Water Street Market, an artisan food marketplace being developed by Carlin Company, the team behind San Francisco’s Ferry Building Marketplace and Napa’s Oxbow Public Market. Sunset will occupy approximately 20,000 square feet on the second floor of the mixed-use building, and its offices will include a test kitchen and wine cellar.

“Cities like Oakland are at the heart of some of the most exciting trends and innovations coming out of the West, and we’re thrilled to be where the action is,” said Peggy Northrop, Editor-in-Chief, Sunset. “We’re especially looking forward to be moving to such a vibrant neighborhood, where readers will have the chance to interact with the Sunset brand each and every day.”

“The City of Oakland is thrilled to be the new home of Sunset, one of the most influential voices in California and throughout the West,” said Oakland Mayor Libby Schaaf. “The addition of Sunset is a coup for Jack London Square, our bourgeoning waterfront center, and underscores just how attractive the Oakland market is right now for emerging and established companies eager to grow and thrive.”

In addition to its new flagship location in Oakland, Sunset will have a continuous presence in California wine country at Cornerstone, a public garden, event and retail space in Sonoma. Cornerstone and Sunset have formed a strategic partnership that will entail hosting Sunset’s main test garden, an outdoor kitchen and on-site programming.

The annual Sunset Celebration Weekend will take place this weekend, June 6 to 7, at its Menlo Park headquarters at 80 Willow Road. Sunset editors, celebrity chefs and lifestyle experts from across the West will bring the brand to life, showcasing the region’s hottest trends in food, wine, travel, garden and home. Tickets and more information are online.

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